Starbucks VIA® Ready Brew

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks VIA Instructions: Pour in packet, add hot water, stir and enjoy

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

Starbucks VIA® Ready Brew

Starbucks VIA® Ready Brew in the Streets of Vancouver

Feb 25, 2010

by Sharon S., regional marketing manager, Starbucks Coffee Canada

Starbucks VIA® Ready Brew in the Streets of Vancouver

As Vancouver geared up to welcome the world to their city, so did Starbucks. This was the perfect opportunity to showcase Starbucks VIA® Ready Brew. As we took to the streets, we thought of it simply as a chance to get people to try it and love it. We soon discovered Starbucks VIA® has already made its way around the world and become a favorite among many Starbucks enthusiasts.

On our first day of sampling, the team served a huge variety of folks and encountered a lot of interesting characters. As people started arriving, we began handing out Starbucks VIA® packets along with Vancouver street maps, which generated many appreciative smiles. One gentleman exclaimed “I took a trip to Nicaragua and brought a ton of VIA with me. I couldn’t live without it.”

The next morning it was rainy and cold with a lot of conversation about the weather, but once the team got people sampling Starbucks VIA®, the conversation quickly shifted to this new way to enjoy coffee.

Read full story