Jul 13, 2010
by Emily A., global lease accounting
It’s 5:24 am on a Tuesday morning and I need my coffee. I need my Starbucks VIA® Ready Brew.
As I stumble downstairs to the kitchen, the first thing I do is prepare myself a cup of what I think is the best thing on earth. On early mornings like this, my body craves that great taste of coffee, that awesome aroma, that warmth – minus all that caffeine. I don’t need that extra kick since I know I’ll be diving into a cold pool in a few minutes as I log in a few thousand yards of swim practice with my friends. Truly that is enough to wake me up anyway!
And the best part is it stays warm in my tumbler until hours after I get out of the pool. A sip of it is my little reward for a job well done. As my coffee pot collects dust at home, I get to enjoy rich, bold and easy Starbucks VIA® Decaf Italian Roast each and every day. It’s roasted a bit sweet, so it pairs well with my much-needed chocolate caramel protein bar after my hard workout. And for someone like me who is always on the go, but still wants that same great taste without all the caffeine, this is just perfect in everyway.
Jun 23, 2010
by Cat C., product manager
I will never forget the first time I saw Starbucks VIA® Ready Brew. I was getting my Americano at my local Starbucks and a new display near the cash register caught my attention. It read “soluble coffee”. The packaging looked sharp, but I couldn’t believe that Starbucks would sell an instant coffee. I thought, “No way … that would never happen.”
But when I asked the barista what it was, he explained that it was a proprietary combination of microground and soluable coffee that actually tasted like a fresh- brewed cup of coffee from Starbucks. I must have looked completely bewildered, because the barista immediately made me a cup to taste.
Jun 14, 2010
by Darlene Y., category manager
Hi everyone! I’m excited to tell you about our new Starbucks VIA® Iced Coffee! Starting on June 29 – just in time for the hottest days of summer – you’ll be able to pick up 5-packs at participating U.S. stores.
Starbucks VIA® Iced Coffee is specially designed for mixing with cold water – just add it to a tall glass of water or water bottle, stir or shake, and you’ll instantly have a delicious and refreshing cup. Lightly sweetened with natural cane sugar, it’s the perfect summer companion. Each packet makes a 16 fl. oz. beverage so you can stay cool wherever the summer takes you.
