Starbucks VIA® Ready Brew

Starbucks VIA® Iced Coffee

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks VIA Instructions: Pour in packet, add hot water, stir and enjoy

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

Starbucks VIA® Ready Brew

  1. Starbucks VIA® Colombia
    Colombia
    Starbucks VIA® Ready Brew
    Medium
  2. Starbucks VIA® Italian Roast stamp
    Iced
    Starbucks VIA® Ready Brew
    Medium
  3. Starbucks VIA® Italian Roast stamp
    Italian Roast
    Starbucks VIA® Ready Brew
    Extra Bold
  4. Information about Starbucks VIA® Decaf Italian Roast
    Decaf Italian Roast
    Starbucks VIA® Ready Brew
    Extra Bold

Practice, Made Perfect

It’s 5:24 am on a Tuesday morning and I need my coffee. I need my Starbucks VIA® Ready Brew.

As I stumble downstairs to the kitchen, the first thing I do is prepare myself a cup of what I think is the best thing on earth. On early mornings like this, my body craves that great taste of coffee, that awesome aroma, that warmth – minus all that caffeine. I don’t need that extra kick since I know I’ll be diving into a cold pool in a few minutes as I log in a few thousand yards of swim practice with my friends. Truly that is enough to wake me up anyway!

And the best part is it stays warm in my tumbler until hours after I get out of the pool. A sip of it is my little reward for a job well done. As my coffee pot collects dust at home, I get to enjoy rich, bold and easy Starbucks VIA® Decaf Italian Roast each and every day. It’s roasted a bit sweet, so it pairs well with my much-needed chocolate caramel protein bar after my hard workout. And for someone like me who is always on the go, but still wants that same great taste without all the caffeine, this is just perfect in everyway.

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The Security of Starbucks VIA® Ready Brew

The Security of Starbucks VIA® Ready Brew

I will never forget the first time I saw Starbucks VIA® Ready Brew. I was getting my Americano at my local Starbucks and a new display near the cash register caught my attention. It read “soluble coffee”. The packaging looked sharp, but I couldn’t believe that Starbucks would sell an instant coffee. I thought, “No way … that would never happen.”

But when I asked the barista what it was, he explained that it was a proprietary combination of microground and soluable coffee that actually tasted like a fresh- brewed cup of coffee from Starbucks. I must have looked completely bewildered, because the barista immediately made me a cup to taste.

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Starbucks VIA® Iced Coffee is Coming Soon!

Hi everyone! I’m excited to tell you about our new Starbucks VIA® Iced Coffee! Starting on June 29 – just in time for the hottest days of summer – you’ll be able to pick up 5-packs at participating U.S. stores.

Starbucks VIA® Iced Coffee is specially designed for mixing with cold water – just add it to a tall glass of water or water bottle, stir or shake, and you’ll instantly have a delicious and refreshing cup. Lightly sweetened with natural cane sugar, it’s the perfect summer companion. Each packet makes a 16 fl. oz. beverage so you can stay cool wherever the summer takes you.

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