Italian Roast
A big, bold, full-bodied cup of coffee, worthy of the Italian coffee tradition.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
Enjoy with:
A breakfast bar and minutes to spare on your morning commute.
Currently Available
Starbucks VIA™ Ready Brew
- Tasting Notes
- Sturdy and deep roasty flavor
- Flavor Intensity
- Extra Bold
Find It
- Local Starbucks Stores
- Local Grocery Stores
- Our Online Store






